Board Spotlight: Susan Bachman, Solutions Marketing Manager for Netrix Global

Susan Bachman, RCAP Solutions Board Member

Susan Bachman is the Solutions Marketing Manager for Netrix Global located in Chicago, IL. As a marketing professional with over 15 years of experience, she is a team player with excellent interpersonal and communication skills. She is detail oriented and a deadline focused multi-tasker, versed in fast-paced creative environments.


Susan brings a broad range of professional communications skills to her role as board member, including implementing marketing strategies, market research, project management, website and content management, writing and editing, creative concepts, event management, public relations, product demo voice-overs, vendor management, and digital communications.


When asked what she is passionate about, Susan responded that “she really enjoys being outside in nature and spending time with friends and family.” She noted “family time together is important, whether it be bike riding, hiking, walking, or attending my 11-year-old twins’ hockey and soccer sporting events.”


She was drawn to the field of marketing because she has always loved three things: creativity, people, and psychology. “I always loved graphic design and using my imagination to create something.” She stated. “With a psychology minor in college, I felt like the field of marketing helped me to draw all my passions together by knowing what makes people tick. It helps you to better understand how people think and taps into what makes a person buy a certain product.”


When asked what she is most proud of, Susan notes that she is most proud of her kids and seeing them growing up to be independent, capable, and enthusiastic about life. On a professional level, she said it’s “building a culture of teamwork.” She went on to note “I love bringing people together and, in my career, I feel a huge sense of accomplishment after seeing people collaborate on a project. I am more of a visionary and enjoy helping a team work together and overcome obstacles.”


Susan was attracted to volunteering at RCAP Solutions because of the work the organization does to support rural and underserved communities. She felt drawn to the private well program to protect public health and wanted to know more, especially since she had her own private well.


She feels that RCAP’s vision of a world made up of strong and resilient communities and individuals, confident in their potential and with ownership of their success really resonates with her. She said “building those connections and being a part of an organization that can help others to have independence is so important to me. We guide others and help them have trust in themselves and their accomplishments.” She went on to say that “giving has a ripple effect. During the Pandemic people were not together physically, and the impact was evident. I am a positive person and seeing people help others has a gratifying effect, and creates a better world for us to live in.”


Susan believes that her experience working on the RCAP Board “has been amazing so far.” She thinks of herself as fairly new to the board but enjoys getting to know everyone. “I’ve really enjoyed the strategic planning work, seeing the vision for the future, and better understanding the opportunities for the communities we serve.”


When asked how she feels her skills and expertise have benefited RCAP’s work, she stated “I believe that I can help to build connections with people and other organization and see how building partnerships can help us grow.” She went on to say “after the pandemic I’ve taken on more global and remote roles. I’ve missed making a difference in the local community. I’m looking forward to doing more of that and working with RCAP has been wonderful in that regard.”


So far, Susan sees her time at RCAP as a work in progress. “After the strategic planning process, I’m more aware of all the perspectives to move things forward,” she noted. I’m seeing more collaboration, and the things we’ve discussed are starting to manifest. I look forward to seeing the changes we’ve targeted come to fruition.”


Susan received her MA in Visual Communications at San Francisco State University, CA, and a BA in Graphic Design at the University of Massachusetts, Amherst, MA. She received a certificate in Bank Marketing from the American Bankers Association, participated in the North Central MA Chamber of Commerce Community Leadership Institute, and the Emerging Leadership LAUNCH program with Fidelity Bank and Nichols College.


Her lengthy volunteer experience includes work with the Boston Women’s Leaders Organization, board membership with New England Financial Marketing Association (NEFMA), Marketing Strategic Planning committee with the Greater Gardner Chamber of Commerce, Women’s Leadership Connection Board with the North Central MA Chamber of Commerce, Community Care Crew Chair and Heart Club Co-Chair at Fidelity Bank, and the United Way.

Susan’s full bio can be found on our website.